Salty Dog Paddle is a nonprofit surf and SUP brand whose sole purpose is to save injured rescue dogs and marinelife.
By stepping up where animal rescues can’t.
Through the brand and dog-friendly water sports activities and events.
Originally founded in 1977 as a for-profit surf brand in Florida, salty dog paddle became a volunteer public charity that has raised over 1 million dollars over 42 years for injured animals throughout America and has been recognized on Wikipedia as the most notable animal organization in Florida. According to Facebook, it is the most popular watersports charity in America and according to Amazon, it is the most popular nonprofit surf brand in the USA as of 2019.
The charity has received endorsements from the ASPCA, HSUS, American Dog Rescue, and Animal Aid USA.
The charity raises money through water sports activities and through the sale of its clothing and apparel called “Salty Swag,” available on Amazon. Water sports activities include stand-up paddleboarding and surfing whether it be lessons, guided eco tours, or rentals. The cost of these goods and services is offset by corporate sponsorships, so the charity can pass on all of the proceeds they receive directly to the animals they support.
The charity features a different severely injured animal each month to sponsor referred to as a “Salty Dog” and has promised to donate 100% of any and all proceeds (not just profits) directly to the veterinarian treating the animal - they do not keep any portion for themselves and can guarantee transparency of funds this way.
During each month the charity hosts many events and fundraisers in South Florida where it is headquartered in order to raise money for their Salty Dog of the month including dog-friendly Yappy Hours, Puppy Paddle’s, Full Moon Paddle’s, stand up paddle races, Hang Twenty dog surfing contests and an annual fundraiser called Barks, Babes, & Bros, which is a themed celebrity bachelor and bachelorette auction to benefit injured rescue dogs. Since becoming a nonprofit, the charity has raised over $100,000 through these activities and has saved over 100 severely injured animals including Smokey (renamed Fenrir) the mascot for the largest rescue in Palm Beach County Florida called Peggy Adams League of Rescues. Besides the medical care of animals, the charity has also helped adopt out over 1,000 animals at its partner rescues and shelters since becoming a nonprofit in 2014.
The charity’s current mascot (2018-present) is a black lab mix named Destiny. Destiny was featured on every major news outlet from September - November 2018 in America and their Development Director, Samantha Dishman, appeared on Good Morning America to discuss Destiny’s story. Destiny is the epitome of a salty dog since her former owner dragged her a half mile along a highway while tied to a pickup truck. Due to the extent of her injuries, no rescue in South Florida was willing to help her, which is why Salty Dog stepped in. Despite the severity of her injuries, Destiny made a full recovery and is the embodiment of what the charity stands for in rescuing salty dogs.
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