Date:  Thursday, June 27, 2024

Time: 4pm 

Location: The Garrison, 2015 US 9, Garrison, NY 10524

Cost:  $25 per person 

Direct response fundraising is confusing. Often, we don’t know where to start or how to incorporate it to increase revenue and donor engagement. Worse, there are people who say, ‘No one reads mail’ or ‘Major donors hate emails.’ 

In this session, we’ll dispel some of the myths around direct response (yes, mainly the mail!) and how you can ensure every channel is a real source of revenue.

You’ll also learn:

➔ Tips for integrating all of your direct mail, events, and online fundraising to increase revenue and engagement.

➔ Insights on the latest research and trends with direct response and why the mail still matters.

➔ Tips for using the mail as stewardship for your donors AND driving supporters online.

➔ How to grow your donor file in a cost-effective way as a small organization

We’ve also got TWO special offers: 

              1.  Send in any direct response sample, you like (an event invitation, an appeal, or just a campaign you liked) and we’ll provide feedback as part of the presentation.

              2.  Attendees will also be entered to win a free 30-minute consultation with our presenter. Presenter: Hayden (he/him) is a seasoned direct marketing professional with more than ten years working in advocacy, communications, and fundraising. As Client Services Manager at Whittier & Associates, he manages all aspects of clients’ fundraising work from day-to-day production to planning, strategy, and analysis. He holds a Master’s in Nonprofit Management with a focus in Resource Development from the University of Denver.

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SPECIAL SOCIAL & NETWORKING OPPORTUNITY

After the Program - 6-7:15 pm

Stay immediately after the presentation in the Hudson Room and join us on the grounds for an informal picnic – get to know your professional colleagues as we kick off the summer! We’ll provide some wine and snacks. Stay to attend the performance of Hudson Valley Shakespeare Festival’s world premiere of Medea: Re-Visited. HVSF performances are always interesting, creative and thought provoking. HVSF is offering a 20% discount to AFP guests who are staying for the performance. For your discounted tickets call the box office at 845-265-9575 and ask for Patrice or Luca. No ticket is needed if you are just staying for the picnic.

Performance goers can bring their own picnic, purchase from the concession, or pre-order from the Valley Restaurant at The Garrison. Prix-Fixe & Concession Menu – HVSF (hvshakespeare.org) The performance begins at 7:30 pm.